Photographers are some of the most inspiring creatives because of how they are always on the move and working hard on new and magical projects. They challenge us to see the world with a new set of eyes. Photography is a diverse field encompassing many genres like events, engagements, weddings, architectures, and portraits, among others.
Today we feature one of East Africa’s most remarkable Photographer, who goes by the name Ronald Tonui, a commercial and creative film maker based in Nairobi, Kenya.
Tonui attended Kivaywa High school and later joined the Kenya School Of Mass Communications to pursue a degree in Journalism. This is where he developed passion for Film.
Tonui who recently turned 28yrs this January is also the Director of Dmello Photography, available for film services as well as collaboration with other creatives.
Among his clientele include Entertainer Eric Omondi, Musician King Kaka , Citizen Mambo Mseto, Hon Charles Jaguar, Uganda’s Comedian Anne Kansiime,Nairobi Women Representative , Sport Pesa, Shell Energy Company among other high profile clients.
Tell us about your work as a creative?
I normally work as an independent creative that is a freelance. I work with celebrities both local and international when there are concerts and some top politicians as well as on documentaries as well.
What is your experience working with high profile clients?
These people will treat you as you portray. Especially the celebrities they are tongue twisters and they love free things. They don’t want to pay or kufika bei for the services.
Do you think this is because photography is not take seriously as a profession?
In Kenya, it is not. People take it as just having fun.
What are the challenges you face as a professional film maker?
The challenge with this field is that it is flooded with young guys offering cheap services, So I think we need to form a serious organizations governing creatives that educates all photographers on pricing matters. Also videography is paying and that’s why of late I have a bit diverted my attention to creative-videography services like B rolls.
How long have you been doing photography and what is your advice to young aspiring film makers??
5 years, I started doing photography in 2015 after leaving campus in 2014. For aspiring film makers identifying your clients is the key. Build your nitch and ride on it, you will earn your clients along your way
What is your biggest achievement so far?
Referrals and social media marketing have earned me a reputable name in the industry, gaining trust amongst big stake holders in business.
What is the most important thing you have learned as a photographer?
Being honest and keep relationships is the utmost of any business.
Where do you find your motivation or what keeps you going?
Working with big clients motivates me. Like being assigned big task.
In your experience, What make a good picture?
The creative perspective of your art. How people translate your art as a unique piece.
What is the impact that you want to have in this industry?
Opening a film school to mentor talented cinematographers and train as many as possible. I have mentored couple of guys whom they look up to me. Am great I inspire a lot I am a role model to many. Am humbled.
How can potential clients reach you?